Our Stories

In 2018, Just BARE®, a Pilgrim’s brand committed to providing good food for more people, launched an innovative, 3-D experience to help consumers better understand the versatility of rotisserie chicken. Accessible on Just BARE packaging, the initiative takes a new twist on instructional cooking videos by including Augmented Reality (AR) technology that allows consumers to…

Regional Beef recently received USDA Organic Certification for multiple plants, in efforts to increase organic beef production in 2019. By increasing production, JBS USA Regional Beef quickly became a leading U.S. organic beef producer.

To make our brand information more accessible to customers and our sales teams, our U.S. beef team houses a resource platform containing literature specific to beef brands and production facilities. The resource site also includes a cutting app for our sales teams to deliver instant results in the field during sales calls and competitive cutting.…

In the U.S., we have created an educational program focused on grass fed production. “Experience Nature’s Goodness” is an annual event to give our customers the opportunity for a farm-to-fork experience. The experience provides a deep-dive into domestic and imported grass fed beef production, consumer demand, a full carcass cutting and new product demonstration by…

In the U.S., we have created and implemented two customer education programs, “Beef University” and “Pork University,” to strengthen our customer partnerships and foster ongoing understanding of the beef and pork industries. During our three-day Beef University, our customers first gain valuable industry insights at Colorado State University, where they experience hands-on activities and taste…