The Moy Park Challenge

In 2011, Pilgrim’s Moy Park partnered with leading business education charity Young Enterprise Northern Ireland to inspire primary school students from Craigavon to get involved in business and enterprise. Each year, the program is promoted via the annual Moy Park Challenge, in which primary school children are able to participate in an interactive, business-related competition designed to spark their creativity and entrepreneurial skills while testing their marking abilities and teaching them how to formulate business plans. This venture continues to help local children understand the role that companies like Pilgrim’s Moy Park play in local communities, demonstrate how business works and expose them to the vast range of interesting and rewarding careers available in the agri-food industry.